We started by giving it a new name – Sync.

Chosen to help connect the product to its primary benefit: promoting intimacy between couples. We also gave it an elevated package design, quite distinct from the obvious approach of many others on the shelf.



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ANY WAY YOU LIKE IT

Have you tried the mower? We-Vibe Sync stays in place, so you don’t have to.

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GET CLOSER

Feel closer than ever. Touch, tease and turn her on from anywhere.

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SPICE GONE WRONG

Make sex exciting again with the new We-Vibe Sync.


We continued the playful messaging into the retail channel.

We did so by promoting discovery and helping to make the shopping experience more approachable.

IN THE ENDWe helped bring We-Vibe® Sync™ into the mainstream

200 MILLION
audience reach since launch

MEDIA COVERAGE
including New York Magazine, Huffington Post, ELLE, Women’s Health, Glamour, Vice

2017 XBIZ AWARD
for best product packaging

MOST SUCCESSFUL
couples product launch ever according to U.S. retailers


ANDonce people started talking, they couldn’t stop