“The chicken might look good, but the campaign is even better.”
Driving behaviour change with a niche audience.
CAR DEALERSHIPS SEEM TO BE ONE OF THE LAST GREAT BASTIONS OF THE “OLD WAY OF DOING THINGS”.
IN A WORLD FULL OF CHANGE, THE AUTO INDUSTRY WAS RIPE FOR DISRUPTION. TRADEREV HAD THE PRODUCT TO DO IT.
MIGHT WEcreate a platform that could be compelling and honest enough to convince one of the most cynical audiences, car salesmen, that it was time to change?
WE HELD UP A GIANT MIRROR TO THE VERY INDUSTRY THAT WE WERE TRYING TO CONVINCE.
“CAVEMAN” BECAME A SYMBOL OF EVERYTHING THE DEALERS DIDN’T WANT TO BE SEEN AS.
The campaign consisted of video, banner and social executions.
IN THE ENDWe helped TradeRev connect with a hard to reach audience