“Best billboard ever!”
Sukhunder Singh Cassidy, former Google executive
Brand transformation that leaves yesterday behind.
FOR 165 YEARS, TMX WAS THE CENTRAL PLAYER IN THE CANADIAN INVESTMENT INDUSTRY.
WHILE TMX GROUP OFFERS A POWERFUL ECOSYSTEM FOR CAPITAL FORMATION, FINANCIAL DATA, AND MARKET INNOVATION, INVESTORS AND CEOS WERE MOST LIKELY TO KNOW THEM FOR THE TORONTO STOCK EXCHANGE.
AND WITH THE RISE OF ALTERNATIVE SOURCES OF VENTURE CAPITAL, THE PERCEPTION OF ‘GOING PUBLIC’ HAD SHIFTED FROM A RESPECTED RITE OF PASSAGE TO MORE OF A LAST RESORT. AWARENESS OF THEIR EXCHANGES WAS NOT ENOUGH TO STAY AHEAD OF THE COMPETITION.
MIGHT WEredefine a traditional canadian institution to show their power as a catalyst for progress?
BUT WITH OVER A CENTURY OF HISTORY BEHIND THE BRAND, NOT EVERYONE WAS READY FOR CHANGE.
Our workshop series generated diverse inputs and insights from executives and created excitement and ownership for the new positioning along the way.
WE STARTED FROM THE GROUND UP.
Simplifying their original site, we streamlined hundreds of pages into an 8-page site that showcased the entire TMX offering.
IN THE ENDWe helped the TMX brand boldly take on the future