The video was created internally, brought to life by our smart, creative and ambitious team.

Strategists
Social Strategists
Art Directors
Designers
Copywriters
Videographers
Photographers
Community Managers
Developers
Editors
Sound Designers
Strategists
Social Strategists
Art Directors
Designers
Copywriters
Videographers
Photographers
Community Managers
Developers
Editors
Sound Designers

But we knew that a catchy video on its own wouldn’t be enough to capture America’s attention.

We had to facilitate a conversation and so we used social media as our hub, encouraging others to participate by telling America why they think it’s already great.

#tellamericaitsgreat


ANDparticipate they did

We caught the attention of some of the world’s top media outlets.


THE LOUDESTsocial media campaign to ever come out of Canada



STILL NOT SURE?see what our frenemy Jimmy Kimmel had to say