Okay I’ll bite,
I liked it.
Some hater on Reddit
The world of cryptocurrency isn’t known for being one of the most credible financial categories. Scammers and hucksters seem ready to take your money at every turn.
With the popularity of Bitcoin and other digital currencies on the rise, people were looking for safe, credible ways to transact in the space. Coinsquare had just the platform to do it.
MIGHT WEbring trust and credibility to not only the Coinsquare platform, but ultimately, the crypto-category as a whole?
We addressed people’s fears head-on by admitting the category can sometimes be a shady place.
By personifying the internet scams we’ve all heard about, we were able to highlight the fact that while there are definitely many wrong ways to buy digital currency, thankfully – there is a right way.
We chose to launch the campaign using a very traditional media buy with the intent being to give the brand credibility and a “real world” presence.
THE CAMPAIGNconsisted of television, out-of-home, digital banners and newspaper.