“The greatest thing to happen to public libraries since the card catalogue.”

Robin T., Library CEO

A new aspirational brand identity motivates customers.

LIBRARIES ARE AMONG THE LAST NON-COMMERCIAL SPACES WHERE PEOPLE FROM DIVERSE BACKGROUNDS CAN GATHER TO SHARE, GROW AND LEARN. SADLY, TODAY’S LIBRARIES ARE THREATENED AS THE WORLD SHIFTS TO ONLINE SPACES LIKE FACEBOOK AND AMAZON.

AS LIBRARIES STRUGGLE TO BUILD OUT THEIR DIGITAL PRESENCE, MOST ONLINE LIBRARIES END UP AS TRANSACTIONAL SPACES THAT LACK THE SENSE OF COMMUNITY THAT THEIR PHYSICAL COUNTERPARTS FOSTER.

HOW
MIGHT WEinspire libraries to recognize Bibliocommons as the platform that brings humanity and true community to their online space?


Unlike the typical software brand, we gave them an emotionally-inspiring call to action.





WITH A NEW LOGO AND REFRESHED IDENTITY, WE SET TO WORK LAUNCHING AN UNEXPECTEDLY FRESH, APPROACHABLE VOICE AND PRESENCE FOR BIBLIOCOMMONS.






FINALLY, OUR REDESIGN OF THE BIBLIOCOMMONS WEBSITE TRANSFORMED THIS IMPORTANT TOUCHPOINT INTO AN ENGAGING CONVERSATION STARTER.





IN THE ENDpatron response was the true gauge of success






LET US HELP YOUif you need a long-lasting and meaningful brand identity to inspire your community