Unlike the typical software brand, we gave them an emotionally-inspiring call to action.





WITH A NEW LOGO AND REFRESHED IDENTITY, WE SET TO WORK LAUNCHING AN UNEXPECTEDLY FRESH, APPROACHABLE VOICE AND PRESENCE FOR BIBLIOCOMMONS.






FINALLY, OUR REDESIGN OF THE BIBLIOCOMMONS WEBSITE TRANSFORMED THIS IMPORTANT TOUCHPOINT INTO AN ENGAGING CONVERSATION STARTER.





IN THE ENDpatron response was the true gauge of success